about us

our story


It all happened over a phone call in 2015 from Toronto to New York. Longtime friends, Christina Ciddio and Alex Lappano, had an idea to start their own video production company focused on creative original content.  With Christina’s Journalism and Alex’s Radio & Television background, they both combined their passions and expertise and created Eleven Ninety One Entertainment. 


Eleven Ninety One Entertainment started as an outlet for creative storytelling and today has become a production hub for content creation for entrepreneurs, businesses, brands, non-profits and influencers seeking marketable and branded material for their social outlets. 


We work with our clients to storyboard fresh ideas, create video and media strategies that share compelling footage that can be integrated into our client's cross-platform channels to increase and generate conversion of audiences. 


We strive on understanding our client's needs and the essence of their business and ensure that every project we create directly fits their brand.


To find out more about the services we offer click here





what does 

eleven ninety one mean?

The name Eleven Ninety One was a coincidence. Our founders were born in 1991, one month apart on the 11th.


But, we like to think Eleven Ninety One means more than that. Eleven Ninety One is a reflection of our identities, who we are and what our purpose is as millennials. We 90s kids (Christina Ciddio & Alex Lappano) with a dream and the drive built this company on the premise of creating a hub for storytelling. We've grown our business to be a multi-platform production house of video, photography, digital graphic design & digital marketing services and we use our expertise to work one on one with business and brands to flourish their branding, marketing and share their stories! 


We are the generation of content creators who've built the frames of our own doors to open them. We're tech-savvy and just like most of our clients, we're entrepreneurs. 



This is Eleven Ninety One

meet our team

Christina works with clients by first finding out their mission. As a journalist (B.Journ, Ryerson University, 2014) it's critical for her to understand a client's brand, and ask the right questions to understand their essence and what goals they have in place for their projects. 


After storyboarding a plan, her main focus is on creating an artistic direction and style for her client projects that best meet their needs and vision but that directly align with the "look" of their brand. If a client doesn't have a style: Christina creates one. 


She co-founded Eleven Ninety One in 2015 and works with clients to develop creative concepts for video and curate posts that cause traction and add value to their brands. She's a modern go-getter with a keen passion for creative design & video. 


Christina is currently working on her first book of short stories. 



I went to film school in New York and it was there that I learned stories don't just tell themselves; so I picked up a camera and ran with the idea.


co-founder & content creator

I've worked with a lot of companies who needed to adapt to the demands of new digital marketing strategies. I make it my mission to get clients thinking about: what's next. 

Alex likes to think outside the box, he's constantly seeking new ways to shape and frame a story from the ground up. He has a Bachelor's of Radio and Television from Ryerson University and has worked in marketing for major food/retail brands.  


He co-founded Eleven Ninety One in 2015 and specializes in corporate video projects that focus on garnering social traction. Alex has a passion for working with new brands to create professional video concepts that incorporate storytelling and scriptwriting. His expertise in digital marketing and graphic design allows him to curate marketable concepts for the brands he works with who are looking to build their social identity. 


Alex is currently producing his first independent short film, that he co-wrote, "Zoey". The film is slated for a 2019 release. 



Let's connect. 




© 2019 Eleven Ninety One Entertainment